Privacy Policy
SUP Foods Global Privacy Policy
Effective Date: 30/11/2025
Last Updated: 30/11/2025
Website: www.supfoods.co
Contact Email: hello@supfoods.co
SUP Foods Pty Ltd (ABN 24 688 329 455) of 1/457 Elizabeth Street, Surry Hills NSW 2010, Australia and SUP Foods LLC (Wyoming, USA) (collectively, "SUP Foods", "we", "us", or "our") are committed to protecting your personal information and maintaining transparency in how we handle your data across all regions we operate in. While SUP Foods currently operates primarily in Australia and the United States, this policy has been prepared to support future expansion and compliance with international privacy laws including GDPR (EU/UK), CCPA (California), PIPEDA (Canada), and the Australian Privacy Act 1988.
We collect data through www.supfoods.co, our sales channels, shipping partners, and subscription platforms to serve customers, fulfil orders, and improve user experience.
1. Scope and Application
This Privacy Policy applies globally to all users accessing or purchasing from supfoods.co or supfoods.com.au (the “Websites”). It aligns with applicable data protection laws including:
- Privacy Act 1988 (Cth) and Australian Privacy Principles (APPs)
- General Data Protection Regulation (EU) 2016/679 (GDPR)
- California Consumer Privacy Act (CCPA) and related U.S. state laws
- Personal Information Protection and Electronic Documents Act (PIPEDA) (Canada)
- Web Content Accessibility Guidelines (WCAG 2.1 AA)
2. Information We Collect
We collect personal information directly from you when you access our Websites, create an account, place an order, or contact us. Information may include your name, contact details, billing/shipping address, payment details, preferences, and order history. We may also collect device data (IP address, browser type) and usage data through cookies or analytics.
3. How We Use Your Information
We use your information to:
- Process and deliver your orders
- Communicate with you regarding orders, offers, and support
- Comply with food safety and product recall obligations
- Improve our products, marketing, and website experience
- Conduct fraud detection, analytics, and lawful reporting
- Comply with regional legal obligation
4. Cookies and Tracking Technologies
We use cookies and similar technologies for site functionality, analytics, and targeted advertising. EU and UK visitors will be shown a cookie consent banner to accept or manage preferences in line with GDPR requirements. You can adjust or withdraw consent anytime through your browser settings.
5. Data Sharing and International Transfers
We may share limited data with trusted third parties, including Shopify, Klaviyo, Stripe, PayPal, Sendle, and analytics partners, solely for the purpose of fulfilling your orders and improving our services. Data may be transferred internationally and safeguarded using Standard Contractual Clauses (SCCs) or equivalent protections.
6. Data Retention and Security
Your data is retained only as long as necessary for business, legal, or regulatory purposes. We use secure hosting, encryption, and access controls to protect your information. All staff and partners must comply with SUP Foods’ confidentiality and data protection standards.
7. Marketing and Communications
We may send you marketing emails if you have opted in. You can unsubscribe at any time via the link in our emails. We comply with CAN-SPAM (U.S.), CASL (Canada), and the Spam Act 2003 (Australia).
8. User-Generated Content
By submitting or tagging SUP Foods in any public content (photos, videos, reviews), you grant us permission to reuse, repost, or feature it across our marketing platforms with credit where possible. You may withdraw consent anytime by contacting us.
9. Your Rights by Region
Depending on where you live, you may have rights to:
- Access, correct, or delete your personal information
- Restrict or object to processing
- Data portability (EU, UK, Canada)
- Withdraw consent to marketing at any time
- File a complaint with your local data authority
Requests can be made to and will be responded to within 3–5 business days.
10. Accessibility Commitment
We are committed to ensuring our Websites comply with WCAG 2.1 AA standards. SUP Foods periodically audits accessibility using tools such as WAVE and Google Lighthouse. If you encounter accessibility barriers, please contact us for assistance.
11. Children’s Privacy
Our Websites are not directed to children under 13 (U.S.), under 16 (EU) or under 15 (AUS). We do not knowingly collect personal data from minors. If we become aware that a minor’s data has been collected without consent, it will be deleted promptly.
12. SUP Gives Social Responsibility Data Use
SUP Foods was created with a mission to not only nourish people conveniently, but also give back. Through our SUP Gives initiative, we contribute food support to underprivileged communities, including children and hospitals in Vietnam.
To support this initiative, we may use anonymised, aggregated customer engagement data (for example: total volume purchased, regional trends, popular products, and seasonal demand patterns) to help forecast donation volumes, improve production planning, and measure the impact of our charitable contributions.
We do not collect or use sensitive personal information for this purpose. We do not share, sell, or disclose customer identities in connection with donations or charitable programs. We only ever use non-identifying statistical insights to help us responsibly plan our contribution capacity.
SUP Gives is funded by SUP Foods as part of our values-led mission — it is never financed by selling customer data.
13. Product Recall Notifications
In the rare event of a product recall, we may use your contact details to notify you, consistent with our food safety obligations under applicable law.
14. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in technology, law, or operations. Updates will be posted on our Websites with a new “Last Updated” date.
14. Contact Us
If you have questions or concerns about this Privacy Policy or your data, please contact us at:SUP Foods Pty Ltd (Australia) or SUP Foods LLC (USA)
Email: hello@supfoods.co
Postal: 1/457 Elizabeth Street, Surry Hills NSW 2010, Australia | 32N Gould Street, Sheridan, WY 82801, USA