Blog: Knowledge
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Soup is everywhere across Asia — but how it tastes changes dramatically from place to place.
Asian soups don’t taste the same everywhere - and there’s a reason. From Japan’s calm umami depth to Southeast Asia’s bright citrus punch, climate, ingredients and cooking philosophy shape how...
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Why Gluten Free Isn’t Defined the Same Everywhere
For customers, 3ppm simply means that gluten is tested at levels so low it can’t be detected, while 20ppm means trace amounts may be present but are still considered safe...
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Where Good Soup Really Starts
Before your soup hits the bowl, it lives through smart farms, timing, and tech. Here’s how flavour is actually built — long before you taste it.
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3 Myths About MSG That Science Has Already Proven Wrong
Ajinomoto first introduced MSG to celebrate umami — not create fear. Modern science now aligns with that intention: MSG is safe, natural and deeply embedded in global food culture.
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The Quiet Work Behind Every Bowl
Behind the cosy slurp is serious safety. Here’s how global standards like BRC and ISO make every cube feel like home.